THE AUGMENTED FASHION PROJECT’S AIM IS TO DETERMINE HOW IMMERSIVE INTERACTIONS CAN BE USED TO COMMUNICATE THE EXPERIENCE AND VALUE OF CREATIVE, ARTISAN FASHION AND TEXTILE PRODUCTS, WITH A FOCUS ON CULTURE, PROVENANCE, HERITAGE, THE HUMAN HAND AND SUSTAINABLE CLOTHING CONSUMPTION.
This project seeks to explore ways to engage with, educate and excite contemporary consumers about the craftsmanship, heritage, value and sustainability of traditional fashion and textile products, using a variety of media such as immersive technologies and Human-Computer Interactive (HCI) applications.
The project explores how immersive technologies can be used to alter consumer perceptions, by re-valuing craftsmanship and encouraging consumers to see clothing as an investment to appreciate and cherish.