COAST is a project, initiative and expansive collections of stories which were gathered - and are being collected - about the history, culture, architecture, landscape and people of the west coast of Scotland.
The overall project has been underpinned by a unique brand and identity which has been adopted across all different aspects of the project. Scotland’s West COAST That Shaped the World – to give it its full name – was coordinated and developed by Lateral North and ruralDimensions on behalf of the University of Highlands and Islands, NatureScot and CalMac.
Working alongside 32 local story gatherers, developing the business plan, marketing plan and engagement workshops, we gathered over 1400 stories about the west coast of Scotland which have subsequently been presented as a series of exhibitions, digital and media campaign, and interactive website.